One of my most rewarding content creation experiences was serving as the PR and Social Media Lead for USF Panhellenic. For 2024 formal recruitment, I concepted and executed our campaign theme: "Picture Yourself in Panhellenic," inspired by Vogue magazine. I designed all visuals around this concept, producing stylized graphics, in-feed posts, and reels that mirrored the look and feel of a fashion magazine

The campaign was not only visually strong but also strategically effective! Our social presence helped drive over 600 recruitment sign-ups, surpassing the previous yearly average of around 500.

One of the most impactful pieces of content my team and I created was a reel aimed at challenging common stereotypes about sorority women. Knowing that some students are hesitant about joining due to outdated perceptions, we set out to show the real, diverse, and empowering experiences of Panhellenic women at USF.

The reel was themed around breaking the stereotype that “sorority girls are so stereotypical,” and instead highlighted members in nursing internships, playing collegiate sports, giving valedictorian speeches, studying abroad, skydiving, volunteering, and more.

The reel resonated deeply with our audience and reached nearly 30,000 people, gaining over 1,000 likes, and sparking close to 100 comments, many from fellow Panhellenic women cheering each other on and tagging friends. It became more than just a promotional post, it was a celebration of authenticity, girl power, and community.

Magazine inspired educational info guide example:

Additional posts:

On the brand side, I’ve created UGC (user-generated content) for brands like Not Your Mother’s Haircare, Poppi, Pacifica, Uber Eats, Alli Supplements, and more. I produced fun and relatable content that connects with my age group and drives interest and purchase behavior.

Through my photography business, I create reels, carousels, and behind-the-scenes content to recap past shoots, highlight my work, and market my services in a visually engaging and consistent way.

Instagram insights from March 2025 - June 2025